Vom 4. bis 19. Oktober 2008 besuchen 16 Fellows auf Einladung der Frankfurter Buchmesse die Verlagsbranche in Frankfurt, München und Berlin – seit Dienstag dieser Woche sind sie auf der Frankfurter Buchmesse unterwegs. buchmarkt.de stellt Ihnen täglich einen der Teilnehmer vor.
Valeria Huerta arbeitet als Lizenzhändlerin bei Fazi Editore in Rom www.fazieditore.it. Sie beobachtet, dass der italienische Buchmarkt immer kleinteiliger wird. Doch während die Auflagen sinken, steigen die Kosten sowohl beim Lizenzhandel als auch beim Vertrieb.
buchmarkt.de: Bitte beschreiben Sie uns Ihren Verlag …
Fazi Editore is an independent, privately-owned publishing house based in Rome. One of the major players on the Italian book market in terms of quality, sales, visibility and media coverage and still among the last few truly and completely independent publishers in Italy.
It publishes 70-80 titles a year, and specialize in serious non-fiction and quality fiction. Fazi’s catalogue grows more impressive with each passing year and is always searching for new trends and taking more risks than is common in contemporary publishing. The publishing house keeps bringing forward the conviction that publishing today is one of the few areas in which it is still possible to create an authentic freedom of expression and research.
Welche Schwierigkeiten birgt der italienische Buchmarkt?
Some difficulties that I would like to point out is the low reading rate in Italy in comparison with other European countries and in contrast with the high number of new books published every week.
The average printing is between 6.000 to 4.500 copies and if we exclude consumer fiction and bestsellers the market is becoming increasingly characterised as a collection of mini markets each ever more restricted and representing little more than a 1.000 readers and copies sold: and yet production costs are tending to rise both in the acquisition of right in foreign markets and distribution/logistics costs, etc.
Welche Erwartungen haben Sie an das Fellowship-Programm und die Frankfurter Buchmesse 2008?
I expect to get a real knowledge of the German Book Market which I find to be one of the most interesting and dynamics on Europe. Also I hope to get to know all the fellows better in order to build a strong network of continous and prosperous collaboration. Above all I think this a huge opportunity of learning and growing professionally and personally.
As for the Frankfurt Book Fair, I hope to have a successful fair this year finding some hot titles for our list and specially I hope to close nice deals selling the world rights of Necropoli by Boris Pahor, a slovenian writer which we represent that has been an enourmous success for us last year – we sold over 100.000 copies!
Das Fellowship Programm wurde anlässlich des 50. Jubiläums der Frankfurter Buchmesse 1998 ins Leben gerufen. In den vergangenen zehn Jahren hat sich ein enges Netz innerhalb der internationalen Verlagsbranche gebildet. Über 165 Teilnehmer aus 45 Ländern konnten bereits von diesem Programm profitieren. In diesem Jahr wird es von Martina Stemann von der Frankfurter Buchmesse organisiert und vom ehemaligen Fellow Laurenz Bolliger vom Berlin Verlag begleitet.
